- Speak Up For Museums: The AAM Guide for Advocacy by Gail Ravnitzky Silberglied, Rowman and Littlefield Publishers, 2011. This publication by the AAM along with their Advocacy webpage are the organization’s primary guide to advocacy work. Both resources have a plethora of tested case studies and models for effective advocacy work.
- Positioning Your Museum as a Critical Community Asset contributor Melissa Prycer’s Redeveloping History blog is where she posts about her work, including a good bit on advocacy at the Dallas Heritage Village.
General Advocacy Resources
- Interpretive Development Program documents from the National Park Service include curricula, reports, evaluation tools, and other resources to develop and advocate for interpretive programs in museum settings.
- American Library Association’s Advocacy Action Plan Workbook is a simple step-by-step guide for organizing a small (or large) museum’s advocacy projects.
- ProLiteracy Advocacy Media Toolkit is not specifically museum-focused but the resources provide a solid general model for media work by a small museum.
- Adapted from the Alliance for Justice, General Lobbying Rules for Non-Profit Organizations gives general guidelines for museums in advocacy without violating their non-profit status or other legal concerns.
- How States Define Lobbying and Lobbyists is a helpful state-by-state guide to how lobbying is defined and regulated across the United States.
Advocacy from the American Alliance of Museums (AAM)
The AAM provides the most comprehensive set of digital Advocacy Resources specifically for the museum community. These include:
- Make an Ask/Communicating with Legislators and here as well.
- Broad Email Communications
- General Advocacy website and Advocacy Resources
- Museums Advocacy Day
- Advocate from Anywhere
- Invite Congress to Visit Your Museum and #InviteCongress on Facebook and Twitter
- Advocacy Success Stories
- Create your own Advocacy Inventory
- Year Round Advocacy Plan and here
- General thoughts on advocacy and elected officials
- Economic Impact Statement Templates and Sample Statements
Special Focus Advocacy Resources
- Archaeology Activism: Get Out There! from the Florida Public Archaeology Network, has seven simple tips for giving public comment at a local government meetings and a sample proclamation.
- Preservation Action – is a national grassroots lobbying group dedicated to historic preservation. The website hosts many resources including reports, training opportunities and other tools to better engage elected representatives in preservation efforts.
- Underwater Archaeology Ethics Press Kit by American Council of Underwater Archaeologists is an example of an advocacy statement around a specific cultural heritage issue.
- Artifact Collecting Clearinghouse page and Protection of Artifacts on State Land were created by the Florida Public Archaeology Network to provide information to the public relevant to a specific metal detecting concern. The site includes sample letters, blog posts links and newspaper articles.
The Kitchen Sink
- Local Initiatives Support Corporation (LISC) Institute for Comprehensive Community Development is a comprehensive set of resources on community development that advocacy workers in museums will find helpful.
- Graduate Assistant, Economic, and Educational Impact Statements from the C.H. Nash Museum at Chucalissa are discussed in Robert Connolly’s advocacy article in Positioning Your Museum as a Critical Community Asset.
- Change.org hosts online petition campaigns. Sarah Miller’s article in Positioning Your Museum as a Critical Community Asset addresses the pros and cons of this advocacy process.
- Cities, Museums and Soft Power by Gail Dexter Lord and Ngaire Blankenberg, American Alliance of Museums, 2015 – “Soft power is the exercise of influence through attraction, persuasion and agenda-setting rather than military or economic coercion.”